When you notice little lines appearing under your eyes and see the first signs of sagging around your jawline, it’s time to take action! But are anti-wrinkle creams really effective? Can they be replaced by serums, or is it best to stick to specific anti-ageing treatments? Florence Benech gives us a comprehensive guide to the very latest in anti-ageing technology – and dispels some common misconceptions.
“Anti-wrinkle” and “anti-ageing” creams are basically the same.
False. “As the name suggests, ‘anti-wrinkle’ creams are only designed to treat wrinkles. But ‘anti-ageing’ treatments offer a broader approach, targeting all the factors associated with skin ageing, such as loss of firmness, brown patches*, a sagging jawline and dulling complexion**,” explains Florence Benech.
Moisturisers are vital to treat the signs of ageing.
True. “Without proper hydration, the skin’s cells can’t regenerate – and it shows!” says Florence Benech. Tell-tale signs include under-eye wrinkles and expression lines. “Constant hydration is vital to stop the skin from drying out, and it’s also important to protect it from environmental aggressors such as UV rays and free radicals,” advises our expert.
There’s an anti-ageing treatment for each age range.
False. Although some signs of ageing tend to be fairly universal – wrinkles, loss of firmness, sagging – “all women have their own unique genetic make-up,” explains Florence Benech. “They have different lifestyles and live in different environments, which is why the early signs of ageing can differ from one woman to the next.” Each case is different, with factors such as age and living conditions to take into account. It’s important to choose the most suitable product for your skin.
Serums are more effective than anti-ageing creams.
True and false. Serums**** have a higher concentration of active ingredients than ordinary creams. Their fluid, light texture makes it easier for the skin to absorb these active ingredients, often leading to better results. But serums can’t replace day and/or night creams, which give your skin the comfort and nutritional benefits it needs. These creams are a valuable and vital part of any daily skincare routine. So why not use both? Start with the serum, then apply your anti-ageing cream – it’s win-win!
My anti-ageing cream can also be used for the eye and lip contour areas.
True & false. It all depends on the active ingredients in your product. Some ingredients such as rhamnose are great for these fragile areas, but AHAs (also known as fruit acids) can cause irritation. Always make sure that your product has been ophthalmologically tested.
Specific eye and lip contour treatments are specially formulated with active ingredients that respect the needs of these fragile skin areas, with tensors for the lips, and anti-puffiness and anti-dark circle ingredients for the eyes,” explains Florence Benech. “And for the highly sensitive areas around your lips and eyelashes, always use specially designed products to make sure you avoid irritation.”
I only need to use one anti-ageing treatment for day and night.
False. The skin’s needs change – during the day it needs to protect itself from environmental aggressors, but at night it focuses on cell regeneration; it becomes more permeable, absorbing more active ingredients but also losing more water. Night creams are richer in active ingredients, replenishing your skin’s nutrients to make sure it looks gorgeous when you wake up!