The power of Vichy Mineralizing Water, born in French volcanoes, for a stronger skin.
The pioneer in dermocosmetics
Doctor Haller discovered Vichy Mineralizing Water when he became the Director of Vichy Thermal Centre, at the beginning of the 20th century. He was the first to apply the therapeutic properties of this rare water to cosmetics, thereby creating the Vichy brand.
He was also a pioneer: thanks to his medical background, he created new skin care routines based on a skin type approach. He launched the first Serum in pharmacies, and developed beauty advice guides for women.